The Key to Recognizing and Rewarding Best Customers

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ASSA ABLOY cards and components connect thousands of businesses with their loyal customers worldwide.

Successful loyalty marketing programs require accurate validation of best customers, precise tracking of their activity, and effective distribution of rewards. The member card is a vital link between businesses and their most profitable customers, which is why more businesses rely on ASSA ABLOY to help secure customer relationships.

Visual elements such as custom holograms, color prelaminates, preprinted overlays and personalization enhance branding, improve authentication and promote customer preference. Specialized form factors, such as key fobs or custom-shaped cards, increase convenience and repeat use.

In addition, ASSA ABLOY expertise can integrate various technologies – including smart card, magnetic stripe, and near field communication (NFC) compatible electronics – into loyalty systems, enhancing program accuracy, effectiveness and profitability. These elements can also be used to integrate payment systems, increasing utility for each cardholder. Quality ASSA ABLOY cards and components comply with international standards and protocols, ensuring secure, reliable transactions.

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